Recently I’ve been doing a deep dive in marketing trends for 2024. And, today I’m SPILLING THE BEANS AND ALL THE TEA with YOU! You will want to pay close attention to these and how you are noticing these marketing trends in the online space.
Looking at consumer behavior shifts and trends in the online marketplace is intriguing! Marketing insights for the new year are what we as business owners want to see so that we can plan accordingly. From one small business owner to another, I know you want to future-proof your marketing! So let’s get to it and navigate the marketing trends for success as a business owner!!!
Marketing Trends in 2024
1. Purpose-Driven Marketing:
This type of marketing is based on consumers buying products from companies whose values align. Forbes confirms that “consumers increasingly seek brands that align with their values.” An example of this is Columbia whose money supports worthy causes believed in strongly such as the environment. Another example of this would be a company that sells products made only in the USA. In 2024, consumers are projected to purchase from companies who are using a purpose-driven marketing strategy.
2. Hyper Personalized Content:
Hyper personalized content is defined as highly personal: “Authentically human content (live video, podcasts, events) will be in higher demand as the trust erodes from synthetic content.” Forbes online article, 2023. An example of this is a restaurant in east Memphis that my husband goes to with a buddy every couple of weeks. The waitress always knows what their order is AND the last time I went she gave me soup instead of salad and she brought me BOTH. That’s hyper-personalized service at a brick and mortar but it’s still the same
“The scalable automation of hyper-personalized content will emerge, driving more demand for this type of creation and consumption model.” – Yadin Porter de León, global executive content marketing lead, VMware
Frank Strong, founder and president, Sword and the Script Media, LLC said they will focus on building trust, credibility, and relationships by developing educational content that builds opt-in email subscribers to their content marketing programs. Content marketers in B2B will come to grips with the fact its regurgitated content merely adds to the “sea of sameness.”
Isn’t that exactly what God created us for…uniqueness? Not sameness! You, my friend, are DIFFERENT than anyone else in this world and are created by a Creative God!!!
3. Influencer & Creator marketing:
Niched and targeted micro-influencers sharing real stories is a trend for 2024 and I’m here for it!
“Micro-influencers are much more affordable for brands and can be just as (if not even more) effective because they are relatable and have loyal followings.” Forbes
Micro-influencers are smaller than mega-influencers but engaged. So a micro influencer has between 10,000 and 100,000 followers, and a nano influencer has between 100 and 10,000 followers. I think creator marketing will be trending for nano-influencers, too!
4. User-generated Content:
If brands are creative and strategic, they will bring their clients’ and customers’ content to the forefront in 2024.
“original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.” Hootsuite article.
This article provides insight into our marketing content as business owners this year.
5. Human storytelling:
In my Start Your Podcast challenge this week, today we focused on how to “In 2024, content marketers should focus on human storytelling, thought leadership, and ROI to combat the flood of AI-driven sameness.”
“Authentic narratives, sharing industry expertise, and demonstrating ROI will be key. Content amplification will also take on a bigger role in content plans in 2024” – Michael Brenner, founder, Marketing Insider Group
“As AI and machine learning technologies continue to shape the content marketing landscape, personalization will be more crucial than ever. In the age of mass content generation, it’s easy to forget that people crave human connection and personalized experiences.” Brittani Sievers, content management specialist, Southland Industries
6. Brand Awareness:
The definition of brand awareness is that consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
“Getting your brand in front of your target audience has never been more critical” Forbes article, 2023
2024 is going to be the “year of the personal brand” Companies are going to be leaning more and more into individual thought leaders with a strong personal brand as the differentiator that makes their content unique.
“By incorporating audio, you’re making your content more convenient and accessible to a broader audience, including those with visual impairments. You’re also making it easier for readers to consume your content on the go, whether commuting to work, cooking, or working out. It’s a win-win situation: Your brand becomes more inclusive, strengthening its online presence, and your audience gains the freedom to access your content in a way that suits their lifestyle.” – Lisa Dougherty, senior manager, blog operations and community, Content Marketing Institute
What does all this mean for you a business owner?
Do you want to sell your services authentically and with purpose?
With real stories that actually happened…in your own voice?
How will you get your brand in front of your target audience?
How can you market your business as more convenient and more accessible?
With the Flight Podcast program you will launch your podcast so that you will have EXCITEMENT knowing you are taking the right steps to elevate your brand and the real value is the confident person you become as a podcaster. And, becoming a confident service provider is what you want, isn’t it?
Flight Podcast Program is opening its doors today. Fill out a short application… It will take you about 1 minute to fill out to qualify you. But, cart closes soon. And, limited spots are available so fill it out today!
Doors are OPEN! Apply HERE www.wrenrobbins.com/application
If you qualify, within 24 hours of submitting your application, you will get a social media voice message or email to discuss the next steps.
Questions? Email wren@wrenrobbins.com